5 reasons why multi-language customer service is important

Where businesses are expanding globally, understanding the essence of localization and localization services is more crucial than ever. Today, we’re exploring why multi-language customer service is not just a nice-to-have, but a must-have in your localization strategy.

Boost Your Sales with Localization Services

Did you know that 75% of consumers are more likely to buy a product if the information is in their native language? This fact highlights the importance of localization services in boosting sales. By not offering customer service in your customers’ native languages, you could be missing out on significant revenue. Localization services play a pivotal role here, as evidenced by a Common Sense Advisory study: 74% of consumers are more likely to make a repeat purchase if after-sales care is in their language. To see your sales numbers climb, invest in localization services.

Access a Wider Market through Localization Services

Many assume that English is sufficient for global business, but about 90% of consumers won’t consider buying from an English-only website if they don’t speak the language. This is where localization services come into play. To tap into the international market, speaking the local language is key. Localization services not only cover language translation but also cultural nuances, making your product more appealing globally. Studies show that 70% of customers respond positively to companies that incorporate localization services in their customer support.

Build Brand Loyalty and Trust with Language Localization

Consider the scenario of faulty headphones from a foreign company. The ability to discuss the issue in one’s native language, a core part of language localization, significantly enhances customer experience. Localization services foster trust and brand loyalty, crucial for long-term customer relationships. It’s not just about translation; it’s about effective language localization that resonates with your audience.

Avoid Miscommunication through Effective Localization Services

Miscommunication in customer service can lead to frustration and dissatisfaction. This is where localization services play an indispensable role. By ensuring that communication happens in the customer’s native language, which is a vital part of content localization, you reduce misunderstandings and improve the overall customer experience. Even basic communication in the customer’s language, facilitated by localization services, can make a significant difference.

Gain a Competitive Edge with Localization Services

The comfort of speaking one’s own language is a significant factor in customer satisfaction. This is where localization services give you a competitive edge. If customers have to choose between two similar companies, they will likely choose the one that offers support in their language. As part of a comprehensive localization strategy, providing multilingual support can set your company apart. In fact, 66% of consumers are willing to pay more for products if they receive exceptional customer service, a key component of which is effective localization services.

What’s Next for Your Business with Localization Services?

Recognizing the need for multilingual customer service is the first step. Implementing this effectively involves several aspects of localization:

Understand the Language Scope with Localization Services: Assess the demand for different languages among your customers. Tools like Lokalise for Intercom, powered by localization services, can help identify the most popular languages in your support queries.

Use Translation Tools in Your Localization Strategy: As your business grows, platforms like Lokalise and Intercom, which are integral to localization services, facilitate seamless communication across languages in real-time.

Localize Support Pages: Part of your content localization strategy should include translating support pages, guidelines, FAQs, etc., into all supported languages, enabling customers to find help easily.

Localize Your Entire Webpage with Localization Services: Comprehensive localization services go beyond just translating landing pages. Using tools like Lokalise, the daunting task of translating your entire web presence becomes manageable and efficient.


The global market is evolving rapidly, making effective communication with customers in their language a key differentiator. Localization services are no longer just an option; they’re a necessity for businesses looking to thrive in diverse markets. Remember, an effortless customer experience, greatly enhanced by localization services, is as important as a great product or an appealing website design. It could be the decisive factor that makes customers choose your brand over competitors.

At Rian, we’re committed to helping you bridge language barriers and connect with your global customers through our expert localization services. Let’s make every customer interaction count with effective localization and localization services!

Published On: January 12th, 2024 / Categories: Digital Marketing /