Podcasts for Business Promotion

Language is the backbone of human existence. Ever since the human race has evolved, the ability to communicate effectively across multiple dimensions sets us apart from other animals on this planet. At Rian, we understand the art and science of this backbone – “Language” – very well.

About Rikaian Technology Pvt. Ltd.

Rikaian Technology Pvt. Ltd. – a LangTech company offering language services with a Technology-first approach. With over a decade of experience, we enjoy collaborating with brilliant minds in both the language and technology industries. We constantly strive to explore the nuances of language, dig out newer dimensions, and make communication across the earth more effective and accessible.

Introducing Our Podcast: Story of Languages

In our quest to share the knowledge we've gathered, we created a podcast series – Story of Languages. Available on all major podcast platforms and on our website, the podcast has received an overwhelming response. With 675 downloads to date and 14 more episodes to go, the podcast has far exceeded our expectations. It’s a great way to share insights with a wider audience. Podcasts have become increasingly popular as they reach a global audience, providing a convenient medium for people to consume content at any time, anywhere. Whether for entertainment or education, podcasts make it easy for listeners with busy lives to stay informed. Even Forbes recommends that businesses, large and small, start a podcast.

Why Podcasts Are Becoming a Popular Choice for Corporate Promotion

Here are some key reasons why podcasts are gaining traction for business promotion:

• Convenience: Podcasts are portable and can be listened to while driving, exercising, or doing other activities, allowing your audience to consume content even while they’re busy.
• Long-form Material: Unlike blog posts or social media updates, podcasts allow for longer, more in-depth content that engages listeners and provides deeper insights.
• Specialized Audience: Podcasts appeal to specific groups interested in particular topics or industries. This allows businesses to tailor content that resonates with a targeted audience, helping to cultivate a loyal following.
• Personalization: Podcasts provide a personal touch to your brand, allowing for deeper connections with listeners. This builds trust and fosters a stronger relationship with your audience.
• Reduced Production Costs: Podcasting is relatively affordable compared to other content types, such as video production. With just a microphone, audio software, and a compelling topic, businesses can easily create content that reaches their audience without high production costs.

How to Create Your Own Podcast

If you’re inspired by the success of our podcast, you too can create one related to your niche to engage with your target audience. Whether you aim to educate, entertain, or inform, podcasting can help you connect with a global audience in a meaningful way. To get started or if you have any queries about creating your own podcast, feel free to contact us at sales@rian.io. We’re happy to help!

Book a Demo

Experience the magic of podcasting firsthand. Book a demo with us today!

Follow Us on LinkedIn

Stay connected with us and keep up with the latest updates in language and technology. Follow us on LinkedIn for more!