Localized video marketing is the process of creating and promoting videos that are specific to a particular region or language. It involves tailoring the video content and message to a specific audience.
The benefits of localized video marketing are immense.
“98% of the marketers view video marketing as an integral part of their marketing strategies in the future.”(Source – Lemonlight)
Firstly, it helps businesses connect with their target audience on a personal level. Customers are more likely to engage with content that speaks to them in their language and is specific to their region. Secondly, it helps businesses build trust and credibility.
“When a business takes the time to create content that speaks to its audience, it shows that it cares about its customers.”
Moreover, localized video marketing can lead to an increase in sales and revenue. When customers feel connected to a brand, they are more likely to make a purchase. Additionally, localized videos can help businesses reach new audiences and expand their customer base.
According to recent statistics, localized video marketing has seen a significant increase in popularity over the past five years. In 2017, only 20% of businesses were using localized video marketing, but in 2022, that number has jumped to 80%. Moreover, businesses that use localized video marketing have seen a 50% increase in engagement and a 35% increase in conversions.
In conclusion, localized video marketing is a powerful tool that businesses should not overlook. It is a surefire way to increase engagement, build trust, and ultimately drive sales and revenue growth.