From the first successful marketing campaigns to the age of the Internet, marketing methods have been adaptable to customer behavior and have continued to keep up with changing trends. The entire marketing world has been thumping the phrase –“Content is the King”, all the while since last few years. No doubt it is true today as well, however the format of content that is acting like a king is now changed to video from text. I hope, you won’t disagree with me. If you are still not convinced, just look at statistics from hubspot.
According to HubSpot Blogs research, 66% of consumers have watched video content (i.e., product demos, reviews, FAQs, unboxings, etc.) to learn about a brand or product. The picture is enough to ascertain the fact that video is an established trend in the current and future marketing.
In the digital marketing geo-targeting is the crucial marketing strategy adopted by Google, Facebook or Snapchat and several other social media tools. Location-based marketing strategies like geo-targeting have become more effective as companies and marketers aim to reach this expanding audience. While reaching out to the potential customers spread across different locations, the same video content will not be effective at all. Companies or businesses are required to customize the videos as per the social structure or popular language in the region. That’s where the video localization comes into picture. It is good to have an inhouse team for processing the videos for localization, but trust me – it is NOT simple. Video localization requires wide set of expertise – from linguistic to video editing techniques. Leave it to the professionals and ask for the costs associated with video localization.
Localizing the following supportive content formats in addition to digital marketing videos –
- trainings and assessments setup,
- website content
will show increasing visibility in the local market base. Popular brands such as Coke, Pepsi, Burger King have also given prominent importance to engage their regional customers by designing and tweaking their region-specific marketing campaigns.
Final thoughts – Don’t ever think that “My business doesn’t need localization” or “I don’t bother to expand beyond my city”. Your consumers are asking for localized thinking, localized marketing, and localized content. Failing to fulfill their demands might cost you a lot.